Paid Media

Paid Media
Print, Sponsored Content, and Pay-Per-Click

What is paid media? 

If you’re like most growth minded companies, to compliment your earned media and organic media, you’ll want to consider paid media. Paid media can be comprised of any advertising you pay for, such as TV, print, online ads, sponsored content, influencer marketing and pay-per-click. 

Popular Paid Media for Small to Medium Businesses

Popular paid media services for our small to medium sized businesses include:

  1. Google Ads (formerly known as Google AdWords)
  2. YouTube Advertising
  3. Facebook and Instagram advertising
  4. Linkedin advertising
  5. Local Search advertising

To learn what the right mix is for your organization, schedule a consult today.

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What’s the recommended/best budget for paid media marketing? 

Your ideal budget for paid media can vary widely based your company’s size, industry, target audience, and growth goals. While it’s challenging to give a one-size-fits-all answer, most organizations allocate toughly 7-12% of the total revenue towards marketing, which would includes your paid media.

For example: a $1 million dollar company would have a marketing budget of approximately $70,000 to $120,000. Note, this is just a starting point and actual budgets depend will depend on your specific goals and the timeline you have for achieving the goals.

We recommend being flexible, and adjusting your budget as needed, once results start coming in. 

By working with us, you’ll have the advantage of our experience to maximize your results. 

Next Steps

To learn more, an initial consultation is the best next step. Please schedule your time today and we’ll get you the information you need to implement a successful paid media marketing plan.  

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Ready to learn more? 

Schedule a complimentary consultation.

In 30 minutes, we’ll discuss your goals and identify ideal options to reach them. We appreciate the opportunity to earn your business! 

Schedule Now